For brands & media owners
Your brand. Their faces. Real emotion.
Traditional advertising asks people to watch. Selfiestreet gives them a reason to be watched, and gives you measurable engagement, branded UGC and real-world visibility in return.
From spectators to protagonists.
Nobody skips an experience they’re the star of. Everything below proves it.
How it works
From brief to broadcast in four steps.
Scope the campaign
Choose cities, billboards, dates and the number of projections. Packages scale around your goal.
Brand the frame
Your logo and campaign colors wrap every shot that goes live, so each projection carries your identity.
Launch the code
One unique promo code. Every redemption gives someone in your audience a free projection.
Amplify everywhere
Push the code through the touchpoints you already own: TV, radio, social, packaging, events.
And on the street, the journey looks like this:
The honest comparison
DOOH delivers scale. We add what it can’t.
Traditional DOOH guarantees impressions. Selfiestreet adds participation, earned media and digital-grade measurement on top.
Audience posture
Traditional DOOH
Passive: people walk past
Selfiestreet
Active: people star in it
Dwell / attention
Traditional DOOH
A glance of a few seconds
Selfiestreet
A self-made moment plus ten seconds of fame
Earned media & social
Traditional DOOH
Rare and incidental
Selfiestreet
Built in: people film and share their own moment
UGC generated
Traditional DOOH
None
Selfiestreet
Authentic UGC by default, reusable on your channels
Content cost
Traditional DOOH
Every creative is produced
Selfiestreet
Near zero: users create, you provide the frame
Measurability
Traditional DOOH
Estimated impressions
Selfiestreet
Real-time redemptions, geolocation, exportable data
Brand safety
Traditional DOOH
Fixed creative
Selfiestreet
Two-step AI + human moderation, competitor exclusion
Conversion path
Traditional DOOH
None native
Selfiestreet
QR and store badges: app or e-commerce in one tap
You don’t just buy media. You buy data.
OOH, measured like digital.
An always-on dashboard turns every projection into a tracked, exportable event.
- Real-time tracking
- Watch codes being redeemed and content uploaded, approved and projected, as it happens.
- Geolocation & timing
- Heatmaps of where and when: peak hours, peak days, peak locations.
- Engagement & reporting
- Correlate projection peaks with your events, TV moments and social pushes.
- Exportable
- Take everything with you as PDF, CSV, or straight from the API.
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Codes redeemed
0
Projections aired
0
Avg. dwell (min)
Redemptions by hour
How pricing works
Scoped like a campaign, not sold from a rate card.
Every partnership is one clear number built on four dials. Here’s what moves it, and what never costs extra.
What scales the price
Cities, billboards, the campaign window, and how many projections you fund for your audience. You set the scale; the quote follows your goal.
Always included
Branded frame design, unique promo codes with anti-fraud validation, two-step moderation, the live dashboard and full data export. Never line items.
Media owners pay nothing
Monetizing your screens isn’t a media buy; it’s a revenue share with shared risk. Your inventory joins the network at near-zero cost.
Tell us your cities and your goal, and you’ll get a scoped proposal, not a menu.
Proof on real streets
Two real proofs. One mechanic.
Institutional campaign · NationalMinistero del Turismo
A nation’s tourism, told by the people living it.
Challenge
For World Tourism Day, put real travelers and residents at the center of the story, turning Italy’s cities into a living, participatory campaign instead of a one-way poster.
Mechanic
Citizens and tourists capture their moment in the city and watch it air on Rome’s billboards. The same engine, scaled to a national, institutional narrative.
The format
The same mechanic that lights up a brand activation can carry an institution’s message to an entire country.
Institutional · Brand safetyThe Holy See
It is a great honor for our brand to help bring the images of the Holy See and the Holy Father to the city’s screens.
The context
Since Christmas 2025, the images and words of Pope Leo XIV have lit up the streets of Rome on the Selfiestreet network. Since May 2026, the Dicastery for Communication of the Holy See has broadcast official content daily.
The standard it sets
Selfiestreet was born to unite people. Seeing it in dialogue with the Church and the Holy Father was the strongest sign of all.
Brand safety & compliance
Authentic UGC, zero anxiety.
Every frame is moderated before it ever reaches a screen.
Two-step moderation
Advanced AI, then a human reviewer, then broadcast. Nothing airs unvetted.
Custom policies
Exclude competitors or sensitive topics. Your rules, enforced on every submission.
GDPR by design
Enterprise-grade data handling, built for European compliance.
Turnkey
You focus on the message. We handle the technology.
Display tech
One web URL per screen: Smart TV, LED controller, Android player, Raspberry Pi, Chromecast. No SDK, no firmware. Onboarding takes minutes, not weeks.
Promo-code engine
Anti-fraud validation and tracking on every single code.
Dynamic frames
Multi-format layouts that adapt to every brand identity.
Branded dashboard
Your own dashboard, synced in real time across every screen.
Built for street-level moments
Three ways brands put people on the screen.
Food & Beverage
Dine with us, end up on the billboard.
The mechanic: a code on the receipt or a QR on the table unlocks a free projection. Your guest goes on air, and the whole room films it.
Fashion & Style
Wear it, snap it, see it live in the city. The sidewalk becomes a catwalk.
The mechanic: shoppers shoot the look in-store, your branded frame carries the collection, and the street becomes a runway that feeds your channels.
Retail & Experience
Pose with the product, become the protagonist. Openings, pop-ups, launches.
The mechanic: a photo set at your opening or pop-up. Every shot leaves with your frame, a QR and a download CTA, turning footfall into content.
Questions, answered
What brands and media owners ask first.
How fast can a screen go live?
Minutes, not weeks. Each screen runs from a single web URL on any browser-capable device: Smart TV, LED controller, Android player, Raspberry Pi, Chromecast. No SDK, no firmware, no changes to your existing CMS.
Is it brand-safe? What if something inappropriate is submitted?
Nothing airs unvetted. Every frame passes two-step moderation, advanced AI and then a human reviewer, before broadcast, and you keep an instant right to block. The Holy See broadcasts daily on this network; that’s the standard we hold.
How is this different from traditional DOOH?
DOOH guarantees impressions people walk past. Selfiestreet adds participation: people star in the content, film it and share it, generating authentic UGC and earned media, all measured with exportable, digital-grade data.
What do we actually get to measure?
An always-on dashboard: real-time code redemptions, content uploaded, approved and projected, plus geolocation and timing heatmaps. Everything exports as PDF, CSV or via API.
Who produces the creative?
Your audience does, inside a frame we design around your logo and campaign colors. Near-zero production cost, maximum authenticity.
What does it cost?
Brand campaigns are priced per activation, based on scope, cities and duration. Media-owner partnerships run on revenue share. Tell us your goal and we’ll size it; pricing is shared privately on a call.
Let’s talk
Turn your next campaign into a media channel.
Book a call or request pricing. We’ll shape the plan around your cities and your goals.
Inside the media kit
- Network map & screen specs
- Audience & footfall data
- Case studies & campaign mechanics
- Partnership & revenue-share models
We use your details only to answer your inquiry. No spam, ever.